5 min read

34% reduction in spend with recruiting automation.

How DP Electric speeds up legacy software with conversational technology to exceed their hiring goals and provide a premium experience.

Hours Saved Per Week

99.8%

Positive Candidate Experience

34%

Reduction in Recruiting Advertisement Spend

About

DP Electric, Inc.

Industry

Commercial Construction

Employees

350

Founded

1990

DP Electric is a commercial electrical subcontractor in Arizona. The company, founded by Dan Puente in 1990, has become one of the leading, full-service electrical contracting firms in Arizona. DP Electric has more than 29 years of experience as a leader in electrical contracting for high profile construction projects, including Phoenix Sky Harbor International Airport, and Maryvale Baseball Park, home of the Milwaukee Brewers.

About

Steve Brown

Recruiting and Development Manager, DP Electric

DP Electric, Inc.

What problems were they encountering?

Slow, manual hiring was causing DP Electric to miss out on talent.

Previously, DP Electric managed their entire recruitment process through a legacy Applicant Tracking System.

But the company found that this process felt impersonal to candidates, and hiring managers, leading to a slow time-to-fill and dozens of hours lost every week. The competition for electricians is so high that candidates are rarely in the job market for more than a day or two. When searching for a cutting-edge recruitment process, DP Electric was interested in improving the candidate experience.

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They also wanted to reduce the burden left on their own hiring managers — that's how they met Ava, their conversational AI assistant. Ava works 24/7 to create premium candidate experiences by automating the screening and scheduling process, while reducing the administrative work on the hiring managers.

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Competing for talent with speed.

Auto-scheduling.

Ava will automatically reach out to schedule qualified candidates for interview, with no manual effort.

Calendar sync.

Ava syncs up with hiring managers' calendars to optimize their schedules with the most candidates.

Reducing turnover.

Ava will reach out when an interview is approaching to reduce no shows and keep DP Electric top of mind.

“Ava was the reason for our success. The experience you have makes such a difference because it feels so personal."

Steve Brown

Recruiting and Development Manager, DP Electric

Enhance legacy software.

The team decided to leverage Ava's text messaging capabilities to contact previous candidates from their ATS. During this time, Ava saved DP Electric recruiters 446 hours by re-engaging hundreds of candidates simultaneously. Ava recruits qualified candidates faster, and in some cases, people were hired on the same day they applied. In total, Ava engaged nearly 3000 candidates, and helped the DP Electric team to exceed 100% of their hiring goal. Ava is responsible for assisting not only candidates, but employees too, by automating the organization’s employee referral program. Thanks to a quick campaign and ease of use, Ava increased participation in the employee referral program, resulting in 8% of DP Electric's total hires.

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