5 min read

48 hour time to hire with conversational AI.

How the Canadian grocery retailer, Sobeys, is hiring store employees faster — and saving more time — than ever.

80%

decrease in no-show rate

<48 hr

time to hire

About

Sobeys

Industry

Retail

Employees

123,000+

Stores

1,500+

With the sheer volume of locations that Sobeys operates, maintaining a consistent cadence of hiring team members is paramount to their success. With the objective to transform the TA function at the grocery retailer, the team began to evaluate and select hiring technology that would enhance the candidate experience and streamline hiring with automation. Not only did they need to upgrade how their hiring process, but they also wanted that technology to integrate with their current tech stack.

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About

Claire Wildman

Lead, Talent Acquisition Process & Technology

Sobeys

What problems were they encountering?

Meet Sam — Sobeys' conversational AI.

Instant engagement.

Make event registration as easy as a quick text conversation. Sam helps Sobeys applicants apply 24/7.
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Perfect fit.

Sam is able to answer questions from candidates, regardless of what or when they ask.
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Auto-scheduling.

Sam syncs with managers' calendars to optimize the agenda and assure quality candidates are met with.

“Sam's 24/7 availability to candidates creates the environment of inclusion for them to interact with Sobeys and get the same level of support that someone who's interacting between 9 and 5 have.”

Claire Wildman

Lead, Talent Acquisition Process & Technology

Virtual event hiring with the help of AI.

When candidates want to register for a virtual event, Sam automatically interacts with them, 24/7, to handle the process. She will instantly screen candidates, as well as answer any questions they have. If they're deemed to be qualified, she automatically moves to schedule them for an interview, all without manual intervention.

With Sam helping the Sobeys team, average virtual event time to hire has plummeted to 2 days. This is helping to keep all stores staffed, ensuring a quality customer experience.

By leveraging their conversational AI assistant and virtual events, Sobeys has saved hiring managers hours of administrative work and ensured more candidates show up to their interviews.

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