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When it was time to begin hiring after the COVID-19 pandemic, Great Wolf Lodge began to face major challenges. In need of a 24/7 recruiting solution, the hotel chain sought a faster, more premium candidate experience.

Great Wolf Lodge’s conversational AI assistant, Emma, is available 24/7 for candidates to apply or ask questions right from their phone, speeding up the hiring process and improving the candidate experience.

  • Great Wolf Lodge has been able to drastically reduce job advertising spend, saving $700k in 2024.
  • Emma's ability to reach out to candidates via cell phone has improved interview-show rates up to 75%.


increase in candidate flow.


in annual cost savings from job advertisements.

Read the full case study below.
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