330% increase in hires with recruiting automation.
How American Tire Distributors integrated conversational recruiting software with Workday to combat the supply chain labor shortage.
About
American Tire Distributors
Industry
:
Retail
Delivery vehicles
:
1,500
Distribution centers
:
130
ATD is one of the largest independent suppliers of tires, wheels and supplies to the automotive market. With more than 130 distribution centers and over 40 million annual delivery miles, the ATD footprint is unmatched with the promise of an “unrivaled distribution network that ensures you have the product you need, exactly when you need it.”
About
Kara Eisenberg
Kara runs a team of around 12 recruiters that handle the distribution and corporate side of talent acquisition at ATD. With a rapidly changing unemployment rate and candidate shortages, Kara knew their perspective on talent acquisition had to transform — they turned to conversational recruiting software to automate the administrative tasks within their hiring process.
What problems were they encountering?
Labor shortage.
With the global supply chain bottleneck, hiring talent became nearly impossible.
High turnover rates.
In distribution and driver roles, the organization was struggling to retain key talent.
Administrative chaos.
With limited automation, the organization relied on recruiters for manual hiring tasks.
High pressure role.
Hiring managers juggled the responsibility of managing, scheduling interviews, and running distribution centers.
Despite limited candidate supply, the stress of recruiting success was put on hiring managers.
The lingering effects of the pandemic created challenges for organizations throughout the supply chain industry, such as hiring talent.
As a leader in the automotive aftermarket, American Tire Distributors wanted to be at the forefront of solving this need. With more than 113 distribution centers and over 40 million annual delivery miles, the ATD footprint is unmatched. They promise an "unrivaled distribution network which ensures you have the product you need, exactly when you need it.
ATD knew they couldn't settle for a sub-par hiring process just because it was a “common issue” in their industry. They needed to find a better way to hire that would not only speed up the process but also increase productivity for the business.
Meet Tessa — the conversational recruiting software built to empower hiring managers.
Auto-scheduling.
Tessa will automatically engage with candidates, regardless of when they open the conversation.
24/7 engagement.
Tessa screens qualified candidates and will instantly move to schedule qualified applicants for interviews.
First impressions.
Candidates are able to ask questions about the company or role, and Tessa delivers them helpful information.
decrease in time-to-fill.
Despite drastically increasing hiring volume and speed to hire, the organization is still providing a premium candidate experience — boasting a 99+% positive candidate interaction rate.
Senior Director of TA
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