Burlington's manual and decentralized hiring processes couldn't keep pace with their rapid expansion goals. Store leaders were overwhelmed by administrative tasks, creating a bottleneck that threatened their ambitious growth from 800 to 2,000 stores nationwide and the hiring of over 100,000 new team members annually.

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Burlington implemented Paradox's Conversational ATS powered by the AI assistant "Allison" across 1,200+ stores — automating key aspects of the hiring process, including interview scheduling, screening, and 24/7 candidate communication — freeing up store leaders to focus on other critical tasks for their store locations.

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Burlington now hires more efficiently, engages a higher quality of candidates, and provides significant relief to store managers overwhelmed by administrative work — even cutting their interview volume in half while maintaining proper staffing levels for their stores.