Founded by the Koch Family in the 1950s as a manufacturer’s representative of chain, cable, rope, twine and other related products, the company soon gained a reputation in the transportation industry. More than half a century later, Koch Trucking is offers an array of services such as truckload freight hauling, logistics, warehousing, and leasing.
According to the American Trucking Association (ATA), the trucking industry has faced a truck driver shortage since 2005. In fact, in 2018, the industry was short more than 60,000 drivers, a 20% increase over 2017, and the ATA predicts the shortage will only get worse — tripling in the next decade. This foundational threat has made finding and hiring qualified drivers a top priority for most companies in the industry.
To combat this, Koch Trucking leverages their AI recruiting assistant, Olivia, to reach candidates on their phones, answer questions about Koch’s culture, and shorten response times for qualified talent. Because she’s available 24/7, candidates can chat with her when it’s convenient for them and get scheduled for interviews in periods outside of normal business hours. For Koch Trucking, candidate drop-off rates, and cost per applicant have never been lower.
Olivia screens candidates for qualifications, and pushes qualified candidates into the scheduling process.
Candidates can reach out at any time of the day and instantly receive answers to questions they have.
Olivia will schedule qualified candidates for interviews, recommending times based on recruiter availability.
When there’s a lack of talent supply in any segment of the market, speed and convenience become critical — and that’s particularly true in the trucking industry. Experienced drivers are often on the road for days at a time and nontraditional hours can make it difficult for recruiters to connect directly with potential candidates. That’s where Olivia made the biggest impact for Koch Trucking.
Drivers loved the freedom and flexibility mobile hiring has created, and it showed in the numbers: For Koch Trucking, candidate drop-off rates, time to hire, and cost per applicant have never been lower.
Reduction in cost per hire