4 min read

$2M saved with interview scheduling automation.

How GM teamed with Paradox to improve the candidate experience with conversational AI.

74,000

Interviews Scheduled

953,000

Candidates Conversed with

10,000

"Thank You" Messages Sent

About

General Motors

Industry

Manufacturing

Employees

167,000+

Headquarters

Detroit, Michigan

General Motors is one of the largest automotive manufacturing companies in the world, with a passion for changing how people drive. Currently honed in on creating a more sustainable future, in 2020 GM announced that they are investing $35 billion into creating an entirely electric car lineup and becoming the global leader in electric vehicles (EV) by 2035.

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About

Eileen Kovalsky

Global Head of Candidate Experience

General Motors

What problems were they encountering?

Leveraging automation on top of Workday.

On average, GM receives 1–2 million candidates per year.

To keep up, they were contracting over 55 recruiting coordinators to screen and schedule candidates — yet it was still taking 5–7 days to schedule interviews. In November 2021, GM officially rolled out their red carpet with Ev-e, a conversational recruiting assistant that could automate tasks via text or chat.

With Ev-e, GM is now able to reach candidates immediately in the way that’s most convenient for them (whether it’s on their career site or via SMS or WhatsApp), with zero time investment from recruiters. And since Ev-e seamlessly integrates with Workday, candidate profiles are built in the HCM in real-time, accelerating time to hire.