Team Paradox

Behind every successful person, there's a team making magic.

We're obsessed with the art and science of building exceptional teams.

Because we believe the sum is greater than the parts. To invest in this fully means studying teams through different lenses: Building our own high-performance team, learning from TA pros thinking differently, and finding inspiration from those that do it best.

Team Paradox is the culmination of this pursuit.

It starts with shaping our own team.

We believe to our core that if you get the people thing right, you can build teams that change the world. And that belief starts within: our own employees. We’re constantly studying the formula for building powerhouse teams; our people are proof.

And learning from our clients’ teams.

Our clients also shape our team lens: from Unilever to McDonald’s, the best businesses are driven by a constant pursuit to build cohesive teams. We will always champion the champions of talent, and we’re committed to helping them build teams of all constructs.

Our Global Ambassadors inspire us to practice, evolve, and push limits.

We’re driven by the constant pursuit to be better tomorrow than we are today. One of the best ways to do that is to draw inspiration from people who’ve been part of world-class teams. From Olympic medalists to PGA and LPGA Tour winners, our global ambassadors are an extension of our values, a reminder of the immeasurable utility of teamwork, and the embodiment of the stoic value of the will to endure.

Jennifer Kupcho

Top-15 LPGA Golfer
2020 Colorado Women's Open Champion
2019 Augusta National Women's Amateur Champion
2018 NCAA Champion

What We Love

She’s always better than yesterday. The Arizona resident has made a career out of firsts and conquering new challenges. Record for longest time as the No. 1 amateur in the world? Check. First woman to win a tournament at Augusta National? No problem. Still, despite a long list of personal accolades, Jennifer’s focus never shifts from tackling tomorrow and inspiring those who will follow in her footsteps.

“I’m really just appreciative of the opportunity to raise the visibility of women in golf and am excited to get to play alongside the guys. I hope it opens some eyes, raises some questions and maybe even inspires others.”

Jennifer Kupcho

via Golf Magazine

Cheyenne Woods

Two-time Professional World Champion
2011 ACC Champion
NCAA All-American

What We Love

She’s creating the future. You might say that golf is in Cheyenne’s blood (yes, it’s that Woods). It would have been easy to ride the coattails of her famous name, but every swing Cheyenne takes is to carve out her own path — first as a champion of the sport at every major level, and then as a champion of change, leveraging her voice to elevate the conversation around diversity, equity, and inclusion in golf.

Cameron Smith

Top-30 PGA Golfer
2020 Sony Open Champion
2020 Masters Runner-Up
2017 Zurich Classic of New Orleans Champion

What We Love

He gives a damn. Yes, Cameron Smith is a winner — but he’s so much more than trophies. Molded by modesty, fueled by family, Cam knows his success isn’t due to the power of one. Or two, or three. In fact, the Aussie regularly has upwards of 14 friends and family members in his corner at the world’s biggest tournaments.

“I’m lucky I have a great team around me. Everyone does their job so well and that allows me to perform on the course.”

Cameron Smith

via Golf Australia Magazine

Shane Doan

Arizona Coyotes Chief Hockey Development Officer
Two Time IIHF Golf Medalist
2006 Winter Olympian

What We Love

He goes the extra mile in everything he does. For many, becoming the captain of an NHL team would be a career apex. Well, Shane did it — and then did it 12 more times. When he finally retired from hockey in 2017, he was the longest-tenured team captain in league history. Today, he’s putting his tireless work ethic and legendary leadership to use as a top executive in the Coyotes’ front office.

Lyndsey Fry

2014 USA Women’s Hockey Olympic Silver Medalist
Arizona Coyotes' First Female TV Color Commentator
NCAA All-American

What We Love

She plays for the front of the jersey, not the back. The first Arizona-born hockey player to compete at the Winter Olympics and one of the first women to ever broadcast for an NHL team, Lyndsey has stood out her whole career like, well, a hockey player in Arizona. Yet perhaps her rarest feat has been staying unwaveringly humble and dedicated to passing down her passion — co-founding and serving as President of the exclusive all-girls hockey programs in Arizona.

Get a front row seat to Team Paradox.