Team Paradox
Behind every successful person, there's a team making magic.
We're obsessed with the art and science of building exceptional teams.
Because we believe the sum is greater than the parts. To invest in this fully means studying teams through different lenses: Building our own high-performance team, learning from TA pros thinking differently, and finding inspiration from those that do it best.
Team Paradox is the culmination of this pursuit.
It starts with shaping our own team.
We believe to our core that if you get the people thing right, you can build teams that change the world. And that belief starts within: our own employees. We’re constantly studying the formula for building powerhouse teams; our people are proof.
And learning from our clients’ teams.
Our clients also shape our team lens: from Unilever to McDonald’s, the best businesses are driven by a constant pursuit to build cohesive teams. We will always champion the champions of talent, and we’re committed to helping them build teams of all constructs.
Our Global Ambassadors inspire us to practice, evolve, and push limits.
We’re driven by the constant pursuit to be better tomorrow than we are today. One of the best ways to do that is to draw inspiration from people who’ve been part of world-class teams. From Olympic medalists to PGA and LPGA Tour winners, our global ambassadors are an extension of our values, a reminder of the immeasurable utility of teamwork, and the embodiment of the stoic value of the will to endure.
Our Global Ambassadors inspire us to practice, evolve, and push limits.
We’re driven by the constant pursuit to be better tomorrow than we are today. One of the best ways to do that is to draw inspiration from people who’ve been part of world-class teams. From Olympic medalists to PGA and LPGA Tour winners, our global ambassadors are an extension of our values, a reminder of the immeasurable utility of teamwork, and the embodiment of the stoic value of the will to endure.
Lydia Ko
Youngest ever No. 1-ranked pro golfer
Youngest female to win a major golf tournament
TIME100 Most Influential Person, 2014
17-time LPGA Tour champion
What We Love
She delivers magical moments. Lydia Ko is the youngest person to do just about everything on a golf course (the accomplishments listed in her bio above only scratch the surface), but what makes her special is what she’s done off it. Named one of Time’s 100 most influential people by her 17th birthday, and one of EspnW’s 25 athletes who have made the greatest impact for women’s sports, Lydia has turned golf into magic for a new generation of girls across the globe.
“If we can have a little bit of a good difference in people’s lives, it makes the whole thing worth it.”
via the LPGA
Cameron Smith
Top-10 PGA golfer
2022 Players Championship champion
2022 Sentry Tournament of Champions champion
2021, 2017 Zurich Classic of New Orleans champion
What We Love
He gives a damn. Yes, Cameron Smith is a winner — but he’s so much more than trophies. Molded by modesty, fueled by family, Cam knows his success isn’t due to the power of one. Or two, or three. In fact, the Aussie regularly has upwards of 14 friends and family members in his corner at the world’s biggest tournaments.
“I'm lucky I have a great team around me. Everyone does their job so well, and that allows me to perform on the course.”
via Golf Australia Magazine
Shane Doan
Arizona Coyotes Chief Hockey Development Officer
Two Time IIHF gold medalist
2006 Winter Olympian
What We Love
He goes the extra mile in everything he does. For many, becoming the captain of an NHL team would be a career apex. Well, Shane did it — and then did it 12 more times. When he finally retired from hockey in 2017, he was the longest-tenured team captain in league history. Today, he’s putting his tireless work ethic and legendary leadership to use as a top executive in the Coyotes’ front office.
Shane Doan
Arizona Coyotes Chief Hockey Development Officer
Two Time IIHF gold medalist
2006 Winter Olympian
What We Love
He goes the extra mile in everything he does. For many, becoming the captain of an NHL team would be a career apex. Well, Shane did it — and then did it 12 more times. When he finally retired from hockey in 2017, he was the longest-tenured team captain in league history. Today, he’s putting his tireless work ethic and legendary leadership to use as a top executive in the Coyotes’ front office.
Jennifer Kupcho
Top-15 LPGA golfer
2020 Colorado Women's Open champion
2019 Augusta National Women's Amateur champion
2018 NCAA champion
What We Love
She’s always better than yesterday. The Arizona resident has made a career out of firsts and conquering new challenges. Record for longest time as the No. 1 amateur in the world? Check. First woman to win a tournament at Augusta National? No problem. Still, despite a long list of personal accolades, Jennifer’s focus never shifts from tackling tomorrow and inspiring those who will follow in her footsteps.
“I’m really just appreciative of the opportunity to raise the visibility of women in golf and am excited to get to play alongside the guys. I hope it opens some eyes, raises some questions and maybe even inspires others.”
via Golf Magazine
Cheyenne Woods
LPGA Tour golfer
2014 Volvik RACV Ladies Masters champion
2011 ACC champion
What We Love
She’s creating the future. You might say that golf is in Cheyenne’s blood (yes, it’s that Woods). It would have been easy to ride the coattails of her famous name, but every swing Cheyenne takes is to carve out her own path — first as a champion of the sport at every major level, and then as a champion of change, leveraging her voice to elevate the conversation around diversity, equity, and inclusion in golf.
Cheyenne Woods
LPGA Tour golfer
2014 Volvik RACV Ladies Masters champion
2011 ACC champion
What We Love
She’s creating the future. You might say that golf is in Cheyenne’s blood (yes, it’s that Woods). It would have been easy to ride the coattails of her famous name, but every swing Cheyenne takes is to carve out her own path — first as a champion of the sport at every major level, and then as a champion of change, leveraging her voice to elevate the conversation around diversity, equity, and inclusion in golf.
Lyndsey Fry
2014 USA Women’s Hockey Olympic silver medalist
Arizona Coyotes' first female TV color commentator
NCAA All-American
What We Love
She plays for the front of the jersey, not the back. The first Arizona-born hockey player to compete at the Winter Olympics and one of the first women to ever broadcast for an NHL team, Lyndsey has stood out her whole career like, well, a hockey player in Arizona. Yet perhaps her rarest feat has been staying unwaveringly humble and dedicated to passing down her passion — co-founding and serving as President of the exclusive all-girls hockey programs in Arizona.
Harry Higgs
Top-100 PGA Tour golfer
2019 Price Cutter Charity Championship champion
2021 PGA Championship, fourth place
What We Love
He does it for the love, not for the bottom-line. Some people think golf is an individual sport. Harry Higgs begs to differ. The fun-loving Philadelphia native works in tandem with his trusted caddie, who also happens to double as Higgs’s little brother. Together, they’ve brought some playfulness to the PGA in recent years, while also making serious waves in major tournaments like the PGA Championship.
Harry Higgs
Top-100 PGA Tour golfer
2019 Price Cutter Charity Championship champion
2021 PGA Championship, fourth place
What We Love
He does it for the love, not for the bottom-line. Some people think golf is an individual sport. Harry Higgs begs to differ. The fun-loving Philadelphia native works in tandem with his trusted caddie, who also happens to double as Higgs’s little brother. Together, they’ve brought some playfulness to the PGA in recent years, while also making serious waves in major tournaments like the PGA Championship.
“When you’re surrounded by people you trust, it makes the hard stuff so much easier.”
Rachel Heck
Lowest 25 round scoring average in NCAA women’s history
2021 WGCA Player of the Year
2021 Honda Sports Award winner
2021 Pac-12 Golfer of the Year
What We Love
She dreams bigger than herself. It would be very easy for Rachel Heck to get swept up in dreams of LPGA glory once she graduated from college — she’s the reigning NCAA champion with a long list of personal accolades to her name, after all. And yet Heck is also a cadet in the Air Force ROTC program at Stanford, and plans on serving as a reserve once her time at Stanford is done.
“Golf is viewed as an individual sport, but there’s so much more to it than that — it teaches you a lot about selflessness and humility, and there’s a critical team component to it.”
Rose Zhang
No.1 amateur golfer in the world
2021 U.S. Girls’ Junior Golf Championship champion
2020 U.S. Women’s Amateur champion
Two-time Mark H. McCormack Medal winner
What We Love
She doesn’t settle for “good enough.” When Rose Zhang won her first three collegiate tournaments at Stanford, she drew comparisons to the most famous Cardinal golfer ever: Tiger Woods. And if it’s not Tiger talk, then it’s being constantly pushed by the No. 2 amateur in the world — her own teammate, Rachel Heck. For Rose, pressure is par for the course, even when her scores are always under it.
Rose Zhang
No.1 amateur golfer in the world
2021 U.S. Girls’ Junior Golf Championship champion
2020 U.S. Women’s Amateur champion
Two-time Mark H. McCormack Medal winner
What We Love
She doesn’t settle for “good enough.” When Rose Zhang won her first three collegiate tournaments at Stanford, she drew comparisons to the most famous Cardinal golfer ever: Tiger Woods. And if it’s not Tiger talk, then it’s being constantly pushed by the No. 2 amateur in the world — her own teammate, Rachel Heck. For Rose, pressure is par for the course, even when her scores are always under it.
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