SHRM: How Marriott upgraded their hiring with a consumer-grade experience.

As the COVID lockdowns began to wane, the hospitality industry began to surge. People could travel now. People could go somewhere new. And Marriott International, what with their 30+ sub-brands and 9,300+ global properties, prepared to face a long awaited business boom. A new article by SHRM’s Roy Maurer details the heart of Marriott’s preparation: a revitalized hiring strategy that leverages AI within a robust hiring ecosystem. 

Back in 2021, Marriott needed to hire thousands of frontline hospitality employees in a tight window — that’s a tall ask regardless of how many people are manning the interview lines. It gets even more challenging when you have an antiquated application process, and Marriott’s took over 20 minutes to complete. 

AI has provided me with the opportunity to focus on things I never had the capacity to focus on before.

Meghan Rhatigan

VP of Global TA Experience at Marriott International

With modern technology, Marriott delivers a candidate experience that matches their five-star customer experience. And one that produces concrete results for their TA team:

• A hiring process that reduced time-to-fill from 30 days to 20
• The ability to schedule interviews in under three minutes
• A redesigned career site that brings in 70% of new hires

For a comprehensive understanding of Marriott’s new TA strategy, check out the full article from SHRM:

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The full SHRM article.

See how Marriott International revitalized their hiring with AI.

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