A five-star candidate experience to match a five-star resident experience.

Touchmark's resort-style senior living communities rely on hiring frontline, high-volume roles — servers, cooks, housekeepers, and caregivers — on a tight seasonal timeline tied to student availability each spring through fall. But Touchmark's previous applicant tracking system required candidates to create an account just to apply, causing a steep drop-off and costing the company a large share of its talent pool before candidates ever reached a recruiter.

In January 2026, Touchmark signed with Paradox to replace that friction with a conversational, agentic AI experience — one that lets candidates apply in minutes without creating an account, and keeps them informed automatically at every stage. The goal, in the words of Cameron Pickett, Touchmark's Director of Talent Density: free recruiters from manual application and scheduling work so they can spend more time actually meeting candidates and building relationships.

Touchmark's rollout is just getting underway, but Cameron has seen this story before — in a prior role, he watched Paradox turn a two-week wait for a phone screen into a scheduled interview in minutes. Touchmark is building toward that same standard: a hiring experience as five-star as the communities it's hiring for.