JLL struggled to attract and retain scarce skilled-trades talent while delivering consistent HR services and career opportunities to a heterogeneous frontline workforce spread across hundreds of client sites.
JLL built a persona-based workforce segmentation model and layered on AI-powered tools to deliver tailored, mobile-first experiences to frontline workers.
These changes cut candidate screening time by 70% and drove more than 6,700 employee opt-ins into the Open to Opportunities internal mobility program, with 430+ moving into new roles.
estimated cost savings.
recruiter capacity
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A 70% reduction in candidate screening time. Over 6,700 internal mobility opt-ins. An estimated $12 million in savings. This is how JLL reengineered its frontline employee experience using persona-based design and AI-powered tools to attract and retain scarce skilled talent.