Client Story

High Volume Hiring

4 min read

Saving $700,000 yearly with Paradox's Conversational ATS.

How Great Wolf Lodge optimized their hiring process and quadrupled applications with conversational software.

Industry

Hospitality

Regions

United States

Company Size

7,500

Integrations

Paradox Products Used

Conversational ATS

Challenge

With recruiters tasked with manually screening and scheduling candidates, Great Wolf's hiring process moved slowly, causing a low amount of overall candidates — and the ones that did apply often dropped off.

Solution

Great Wolf Lodge’s conversational AI assistant, Emma, is available 24/7 for candidates to apply or ask questions right from their phone, speeding up the hiring process and improving the candidate experience.

Results

Great Wolf Lodge has been able to drastically reduce job advertising spend, saving $700k in 2024.
Emma's ability to reach out to candidates via cell phone has improved interview-show rates up to 75%.

90%

automated hiring process

423%

increase in scheduled interviews

Read the full case study below.

1/4

Blog Posts

High Volume Hiring

5 min read

An ATS that texts: How Great Wolf Lodge saved $700,000.

Read the blog post

Webinar

4x applications. $700k in savings: The Great Wolf Lodge playbook.

High Volume Hiring

There's hiring transformations, and then there's this: Great Wolf Lodge leveraging conversational AI to increase applicants, decrease no-shows, and reduce recruitment marketing spend by $700,000 annually.

Watch the webinar recording

Speakers

Rachel O'Connell

SVP of Human Resources

Josh Bersin

Founder and CEO

Stella Ionnidou

Senior Researcher

Videos Featuring Great Wolf Lodge

Report by Josh Bersin

Candidate Experience

6 min read

Bersin Report: Great Wolf Lodge Scales Hiring with an AI.

By adopting a conversational AI assistant named "Emma," Great Wolf Resorts significantly streamlined its hiring process, dramatically increasing applicant volume, reducing time-to-hire, and improving candidate satisfaction.

Read the Josh Bersin report

Great Wolf Lodge

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