10:30–11:00 AM
ARRIVAL + EXPO
Pre-Show Expo
Product and customer stations open, with food, coffee, and influencers engaging attendees and making content live.
SAVE THE DATE
The Future of Frontline is here.
One day. 600+ senior leaders. The people who actually run frontline teams — hosting, not just attending.
MONDAY
12
OCTOBER 2026
RESORTS WORLD
LAS VEGAS
LAS VEGAS
The Future of Frontline Summit
This unique day-long event is built for one purpose — to put frontline leaders, and the people who lead them, at the center of the AI conversation for a day. We’re just the ones bringing everyone into the room.
The lineup
A day of research, hospitality, practical innovation, and candid conversation led by industry voices and frontline organizations.
Will Guidara
Author & Restaurateur
Unreasonable Hospitality
Unreasonable Hospitality
Josh Bersin
Global Industry Analyst
The Josh Bersin Company
The Josh Bersin Company
Madeline Laurano
Founder
Aptitude Research
Aptitude Research
Adam Godson
GM, Talent Acquisition
Workday
Workday
Nehal Nangia
Senior Research Director
The Josh Bersin Company
The Josh Bersin Company
Adam Lukoskie
Executive Director
National Retail Federation
National Retail Federation
Stay tuned for more speakers from leading frontline organizations.
What to expect
This is a working summit — designed to create connection, surface practical ideas, and put frontline leaders in the center of the conversation.
Co-Creation
Practitioner Open Mic
Our Frontline Vision
New Josh Bersin Research
Field Guide
Live: The Frontlines
Peer Conversations
New Frontline Research
Roadmap Pitchfest
Case Study Stations
Live Ep: The Conversation
Good Coffee
WHY NOW?
80%
of the global workforce works on the frontline.
And it’s never had a stage like this.
THE AGENDA
One focused day. Built to keep the conversation moving.
Monday, October 12, 2026 · Resorts World, Las Vegas
11:00–11:30 AM
Our Vision for the Frontline
Customer co-chairs and Adam Godson introduce the Workday for Frontline vision and the end-to-end story.
11:30–11:40 AM
TABLE BEAT #1
Setting Goals
A peer-to-peer connection moment to meet table members and establish goals for the day.
11:40 AM–12:30 PM
KEYNOTE
Keynote: Unreasonable Hospitality
Will Guidara on his book Unreasonable Hospitality and how its ideas apply to frontline teams.
12:30–1:00 PM
PRODUCT SESSION
Frontline Product Innovation
What we’ve built, and the problems we’ve solved. Featuring Adam Godson and Dave Wachtel from Workday.
1:00–1:45 PM
Customer Expo
Impact & ROI of Workday FLW Solutions, featuring Ace Hardware, Captain D's, AAA, 7-Eleven, and more.
1:45–2:00 PM
Customer Open Mic
Impact & ROI of Woekday FLW Solutions.
2:00–2:15 PM
Policy and Economic Update with NRA & NRF
Updates with NRA & NRF on upcoming policy changes.
2:15–2:35 PM
KEYNOTE
Customer Keynote: ”Chad & Cheese”
Utilizing AI to improve the hiring process.
2:35–2:45 PM
TABLE BEAT #2
Staffing & Workforce Management
Leveraging three staffing models, tables share about revenue impact and reporting metrics.
2:45–3:05 PM
KEYNOTE
Customer Keynote: ”The Frontlines”
A conversation on Workforce Management solutions, featuring Madeline Laurano and Tim Sackett.
3:05–3:30 PM
GAME SHOW
Roadmap Pitchfest
Customers vote with $100,000 on our roadmap through Shark Tank-style pitches.
3:30–4:00 PM
KEYNOTE
Keynote: Josh Bersin Frontline Research
Research-focused session that connects the dots on industry trends, impact of AI on the frontline, and new data from The Bersin Company. Featuring Nehal Nangia.
JOIN US
We’d love to save you a seat.
ALREADY ATTENDING?
Already attending or planning to attend Workday Rising?
Complete your Rising registration and add the Future of Frontline Summit to your plans.
Register today ↗