10:30–11:00 AM
ARRIVAL + EXPO
Pre-Show Expo
Product and customer stations open, with food, coffee, and influencers engaging attendees and making content live.
SAVE THE DATE
The Future of Frontline is here.
One day. 600+ senior leaders. The people who actually run frontline teams — hosting, not just attending.
MONDAY
12
OCTOBER 2026
RESORTS WORLD
LAS VEGAS
LAS VEGAS
The Future of Frontline Summit
This unique day-long event is built for one purpose — to put frontline leaders, and the people who lead them, at the center of the AI conversation for a day. We’re just the ones bringing everyone into the room.
The lineup
A day of research, hospitality, practical innovation, and candid conversation led by industry voices and frontline organizations.
Will Guidara
Author & Restauranteur
Unreasonable Hospitality
Unreasonable Hospitality
Josh Bersin
Global Industry Analyst
The Josh Bersin Company
The Josh Bersin Company
Madeline Laurano
Founder
Aptitude Research
Aptitude Research
Adam Godson
GM, Talent Acquisition
Workday
Workday
Nehal Nangia
Senior Research Director
The Josh Bersin Company
The Josh Bersin Company
Adam Lukoskie
Executive Director
National Retail Federation
National Retail Federation
Stay tuned for more speakers from leading frontline organizations.
What to expect
This is a working summit — designed to create connection, surface practical ideas, and put frontline leaders in the center of the conversation.
Co-Creation
Practitioner Open Mic
Our Frontline Vision
New Josh Bersin Research
Field Guide
Live: The Frontlines
Peer Conversations
New Frontline Research
Roadmap Pitchfest
Case Study Stations
Live Ep: The Conversation
Good Coffee
WHY NOW?
80%
of the global workforce works on the frontline.
And it’s never had a stage like this.
THE AGENDA
One focused day. Built to keep the conversation moving.
Monday, October 12, 2026 · Resorts World, Las Vegas
11:00–11:30 AM
VISION
Our FLW Vision
Customer co-chairs and Adam Godson introduce the Workday for Frontline vision and the end-to-end story.
11:30–11:40 AM
TABLE BEAT #1
Setting Goals
A peer-to-peer connection moment to meet table members and establish goals for the day.
11:40 AM–12:35 PM
KEYNOTE
Will Guidara Keynote
Will Guidara on his book Unreasonable Hospitality and how its ideas apply to frontline teams.
12:35–1:05 PM
PRODUCT SESSION
Product Education
The Workday frontline product story across 4 major user personas. What we’ve built, and the problems we’ve solved.
1:05–1:25 PM
TABLE BEAT #2
Frontline Pub Quiz
An interactive quiz on frontline research and case studies. One table will be crowned the winner.
1:25–1:50 PM
KEYNOTE
Josh Bersin Keynote
Research-focused keynote session that connects the dots on industry trends, impact of AI on the frontline, and new data from The Bersin Company.
1:50–2:40 PM
EXPO + FOOD
Customer Booths
Opportunity for attendees to get out of their seats and hear about Workday's impact and ROI from their peers.
2:40–3:00 PM
AI & HIRING CONVERSATION
Customer Keynote
Two Paradox customers share how they use AI to improve the hiring process, including learnings, ROI, and anecdotes.
3:00–3:10 PM
TABLE BEAT #3
Staffing & Workforce Management
Leveraging three staffing models, tables share about revenue impact and reporting metrics.
3:10–3:30 PM
SPOTLIGHT CONVERSATION
Customer Keynote
A conversation on Workforce Management solutions between two customers currently seeing business success.
3:30–4:00 PM
FINALE
Roadmap Pitchfest
Customers vote with $100,000 on our roadmap through Shark Tank-style pitches, hosted by “The Frontlines” podcast.
JOIN US
We’d love to save you a seat.
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